Comparison shopping tools
It's a tough time to be selling vehicles - buyers of new cars and vans are few and far between, and they are looking carefully at all their purchase options. Consumers are comparison shopping from day one - more and more brands are aware of this and realise the need to clearly show their competitive advantages early on in the sales process.
Motorfolio's comparison products provide a compelling yet simple presentation of a vehicle range and show the competitive strengths of each individual derivative against those of competitor brands. Branded as CARChooser and VANChooser they implement a simple concept – delivering clear, concise competitive arguments to the required audience in the most appropriate format.
Whether the requirement is simple printed POS materials, training workbooks for dealer showroom staff, or a complete microsite hosted on your dealer intranet or integrated within your consumer website, then we at motorfolio can work with you to quickly provide a finished and compelling deliverable.
Click here to see a working demonstration of a simple vehicle comparison microsite of the sort we currently implement for some of the major car brands.
Through analysis of the market we can create a guide that
- includes the correct like-for-like competitors
- contains the key vehicle features that provide your products with competitive advantage.
- ensures that the finished deliverable reflects your corporate branding and terminology and integrates seamlessly within your business processes.
CARCHOOSER and VANCHOOSER can include a number of different modules
- Side-by-side comparisons of key specifications and equipment
- USP lists for each model range or derivative
- Descriptive summaries giving an overview of a model range, its history and positioning
- Price and performance ladders – graphical representations of the competitive terrain
- Trim walk throughs to clearly explain the equipment additions for each trim/price point
- Photographs from motorfolio's image library.
- Vehicle walkround - a graphical script for the presentation of a vehicle model based on its competitive strengths and class-leading features
For further information mail comparison@motorfolio.com or call +44791 7841666